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“Well… Currently Spotify sits at 30 million paying subscribers, Apple Music sits at 13 million. Tidal’s last official count in March pegged the service at 3 million (with 1.5 million paying nearly $20-a-month for higher fidelity). But, that was before Tidal adopted streaming exclusives as a major strategy. And in the wake of a major surge in sign-ups following an exclusive of Kanye West’s The Life of Pablo, exclusives now appear to be a serious way to successfully grow and compete with bigger players in the game.”